The Outform design team were delighted to have won the project to create POS displays for the new AURA™ mobile phone. Inspired by luxury watches and handcrafted design, Motorola announced the introduction of their flagship model AURA™, which will be launched in selected countries in the next few months. This revolutionary new product required a luxury and innovative in-store presentation - and the team certainly developed a collection of displays to suit ...
The design team produced some exquisite displays to showcase the fine, clean cut lines of the AURA™ while at the same time maintained the mystery and awe that is naturally associated with such great craftsmanship.
Here is a sneak preview of one of the impressive displays... the phone will be presented in a custom briefcase to be used by sales agents with a porthole window that shows the luxury model placed inside, on a jewel inspired panel. To ensure that curious on-lookers are fully enthralled there are built-in storage containers just below the panel which holds essential product information for easy distribution.
This display, like the rest, is sure to bring a sense of intrigue and theatre to this exciting new phone launch and may soon find you coveting the AURA™.
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